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AiVi
STORY

“lingerie is too beautiful to be worn underneath and for women only"

ái vi is a London-based womens and menswear label redefining lingerie as something made to be seen. we tranform underwear into outerwear. we bring Asian craftsmanship & beauty to Europe. we make women and men look and feel good.

Founded by German-born Vietnamese-Chinese designer Ai-Vi Phong, the brand explores the tension between East and West, intimacy and exposure, femininity and masculinity. ái vi challenges the definition of underwear and traditional sex-appeal.

Much of the collection is created using textile waste sourced directly from fashion manufacturing, transforming discarded materials into unique pieces designed to be desired. With our partnering manufactory, our mission is to reuse industry waste and repurpose what would have been discarded. We currently do pre-orders and bespoke customisation pieces on request to limit mass production.

for girls. for boys. for the ones that aren´t shy.

Featured Collections

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SERIES 01 / 2026

Saigon Homecoming

SAIGON HOMECOMING is about diffusing the worlds of Vietnamese elegance and German sexiness. It´s a dialogue of growing up with traditional Asian values and Western self-expression at the same time and a challenge of boundaries between underwear and outerwear. "Growing up in Germany as a Vietnamese child of war refugees helped me find both beauty and conflict with the worlds I grew up in. I always wondered which culture I belong to more. But I realised CULTURE is something you build yourself."

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Saigon Homecoming — main look
Saigon Homecoming — image 2
Saigon Homecoming — image 3
SERIES 02 / 2025

Spider Lily

Thank you to the Spider Lily I see in spring blooming in front of my father´s house in Shanghai. It´s a play of seduction, temptation and danger - contrasting the softness of the flower with the sharp and pointy shape. Spider Lily is a one-off look made for NOIR SHOW 26 with the theme "ECLIPSE" - a student-organised and led competition of 65 London College of Fashion design students each creating one all-black look.

Spider Lily — main look
Spider Lily — image 2
Spider Lily — image 3
SERIES 03 / 2024

The Raven

The drawn portrait of such a mysterious and underestimated bird; the raven is the woman I see in my clothes. The Raven is part of the NOIR SHOW 25 with the theme "CRAFTSMANSHIP" - a student-organised and led competition of 65 London College of Fashion design students each creating one all-black look.

The Raven — main look
The Raven — image 2
The Raven — image 3
SERIES 04 / 2023

Swanlake

The illusional idea of the perfectly pure and ethereal swan seems to be out of reach. The white swan is something that only exists in our dreams and aspirations. It is the aim of perfection that we deeply long for.

Swanlake — main look
Swanlake — image 2
Swanlake — image 3